October 21, 2013

Chetan Ghai Joins ShopperTrak as Chief Product Officer

Technology consultant develops data products for retail customer growth

CHICAGO – Oct. 21, 2013 ShopperTrak recently added the technology experience and global perspective of Chetan Ghai to its management team. Hired as the company’s new chief product officer, Ghai, 40, will develop new products and strategic relationships for the world’s leading provider of shopper analytics.

Formerly the senior vice president of global marketing and product strategy at CCC Information Services, Ghai brings 19 years of technology and consulting experience to ShopperTrak. Previously, he managed large engagements at Accenture before leading strategic deals and global go-to-market offerings at Capgemini. In his new role, Ghai will enable ShopperTrak’s customers to realize the full potential of their stores by creating new packages of data and analytics.

“With Chetan on our team, we will deliver even more value to our retail customers,” said ShopperTrak CEO Christopher Ainsley. “His history of developing and leveraging new data products to help companies perform at their highest levels complements ShopperTrak’s mission of providing organizations with the best analytics to improve the shopping experience. Chetan’s creativity and strategic vision will help us define the next era at ShopperTrak.”

In his new position, Ghai will diagnose and respond to customer needs with fresh products and services that add valuable insights for their retail companies. He aims to educate retailers about ShopperTrak’s ability to be their essential partner in increasing shopper satisfaction.

“ShopperTrak is the industry leader in retail analytics, both at the door and inside the store,” Ghai said. “I’m excited to join the team and to help guide development of the next generation of products to give organizations a deeper understanding of how shoppers interact with their store and their brand.”

Ghai earned his Bachelor of Science in biomedical and electrical engineering from Duke University.

Sobre a ShopperTrak

A ShopperTrak é líder global no fornecimento de análise baseada na localização, que oferece uma visão aprofundada sobre o comportamento do consumidor para aumentar a lucratividade e a eficiência de seus negócios. Os clientes ShopperTrak obtêm insights por meio de análises de perímetro, espaços internos e desempenho para entender melhor os consumidores e, com isso, aprimorar a experiência de compra, aumentando o tráfego, a conversão e o volume das transações.

Atendendo a 2100 entre mais de mil dos principais varejistas, shopping centers e locais empresas de entretenimento de em todo o mundo, a ShopperTrak possui já implementou  mais de 70 150 mil dispositivos em 90 100 países e territórios. A empresa sediada em Chicago tem mais de 200 funcionários e escritórios em San Francisco, nos EUA, High Wycombe, na Inglaterra, Dubai, nos Emirados Árabes, Shenzhen, na China; e Helsinque,na Finlândia. Saiba mais em http://www.shoppertrak.com.

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