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January 13, 2014

ShopperTrak Integrates Interior Analytics within Insights Platform to Provide Retailers with Actionable Information to Improve Store Performance

NRF CONFERENCE AND EXPO, NEW YORK – January 13, 2014 – ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics, today introduced a new solution that integrates in-store (Interior) shopper behavior with the leading perimeter analytics through ShopperTrak Insights, delivering retailers with exceptional insight to drive revenue. This level of actionable information into sales has never before been available to retailers.

The integrated reporting platform allows customers to link store performance metrics from Interior Analytics with their three profit pillars of traffic, conversion and average transaction size (ATS) to first understand the reasons behind sales fluctuations and then take action to alter customer behavior to seize in-store opportunities, ultimately increasing sales.

“The unique advantage of the Interior Analytics integration into Insights is that it provides retailers with the “why” behind a store’s superior or inferior performance – across a number of core store-level metrics, so they can adjust their strategies accordingly and optimize sales,” said ShopperTrak Chief Product Officer Chetan Ghai.  “It’s ultimately about faster, better visibility into shopper behavior to enable retailers to positively and quickly impact store performance.”

Interior Analytics integration users receive daily, in-depth updates into the key metrics of zone counting, dwell time, and abandonment, among others, to discern why a store is or is not performing well, so they can adjust strategies immediately. Only ShopperTrak provides continuous sampling rate updates to put in context all Interior Analytics data. By providing retailers with a granular window of what’s happening at the store, Interior Analytics integration into Insights delivers actionable information to impact the key performance indicator (KPI) that matters most to clients: revenue.

To see a demo and hear more about ShopperTrak’s Interior Analytics integration into Insights, visit booth 3613 at the National Retail Federation’s Big Show, Jan. 12-15 at the Jacob K. Javits Convention Center in New York City, or visit www.shoppertrak.com.

Sobre a ShopperTrak

A ShopperTrak é líder global no fornecimento de análise baseada na localização, que oferece uma visão aprofundada sobre o comportamento do consumidor para aumentar a lucratividade e a eficiência de seus negócios. Os clientes ShopperTrak obtêm insights por meio de análises de perímetro, espaços internos e desempenho para entender melhor os consumidores e, com isso, aprimorar a experiência de compra, aumentando o tráfego, a conversão e o volume das transações.

Atendendo a 2100 entre mais de mil dos principais varejistas, shopping centers e locais empresas de entretenimento de em todo o mundo, a ShopperTrak possui já implementou  mais de 70 150 mil dispositivos em 90 100 países e territórios. A empresa sediada em Chicago tem mais de 200 funcionários e escritórios em San Francisco, nos EUA, High Wycombe, na Inglaterra, Dubai, nos Emirados Árabes, Shenzhen, na China; e Helsinque,na Finlândia. Saiba mais em http://www.shoppertrak.com.

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